‘If there weren’t lazy people we would not have evolved out of the cave’

I love lazy people. Well, when I say lazy people, I mean people who think everything through, who don’t accept the status quo and who see if there is an easier way to do things. I’m not so fond of the coach potato who finds thinking about anything too much like hard work.

People who use their brains to save time and effort are considered lazy to many people. However, if you think about it, almost everything that has ever been created came from a thought and that thought probably stemmed from a place of pain.

Can you imagine the difficulty surgeons had doing invasive work on patients before October 16, 1846, when William T. G. Morton (1819-1868) made history by being first in the world to publicly and successfully demonstrate the use of ether anesthesia for surgery? Prior to this so many people working in medicine must have thought ‘there has to be an easier way, I am sick of wrestling these poor people each day’, and hence the law of attraction brought anesthesia into being.

Up until 1903 humans had always sat on mountains and pondered being able to travel to distant lands in much less time than was possible by horse. The Wright Brothers answered the call and aviation changed forever.

Back in the 1920’s people were so fed up of having to shop every single day and we sat there and wondered to ourselves, ‘Wouldn’t it be great if food just lasted longer and we did not have to shop every single day?’. Well you know where this blog is going don’t you? People developed innovative food-freezing techniques, including Enoch Piper, William Davis, and Daniel E. Somes. 

However, Clarence Birdseye is credited with inventing, in 1924, the quick freezing method, which preserves the type of frozen foods that we know today. The sad part about many great inventions is that they come from a convenience standpoint, and any good marketer will tell you if you can save time or effort you are always on to a winning idea.

Steve Jobs, on and off CEO of Apple Computers, hated the cumbersome Disc man which was a machine that could play one Compact disc album at a time and you had to carry a single bag around with you with all your favourite music on Compact discs. So he and his team developed the iPod which gave you “1000 songs in your pocket”.

He told the people about his new innovation and hence they became one of the most successful companies in history. Can you imagine carrying separately a PC, a camera, a games console, a phone, a radio and an alarm clock out every day to work? Oh you are so lazy and you don’t even know it!

Lazy? Maybe, but Jobs just found an easier way to do things. He called it ‘being different’, as he knew the way business people of that time were doing business was not contributing to innovation.

In very recent times if someone thought “hey I hate driving cars, and there are so many crashes, let’s make a self-driving car” someone will say that is so lazy, and people like us middle aged folk who had to pass tests so we could drive and have our own independence are not enamoured by the idea that we will start to lose the fun of driving a car.

Can you imagine Formula 1 in the future, just watching cars with no drivers screaming around at 500 MPH and no crashes or risk taking? But from a safety point of view it makes good sense.

In the next 30-50 years it will probably spawn an industry where kids will go with Granddad and he will show off his driving skills on an old track complete with traffic lights and old fashioned stop signs where he can wave to the other granddads on the track and now and again have a bust up of road rage and laugh and drink with his adversary later in the bar!

Evolution of mankind is certain. We are always looking to improve on everything. I would love to see Henry Ford, who generally gets the credit for the first assembly line and the production of cars en masse, with his famous Model T, in 1908, see a car from today, to see how much it has advanced and almost every newer better innovation of the car has come from either safety or convenience.

In business we are all looking for new clients. If someone tells me they are not looking for new clients I don’t really believe them, as growth is woven into the very fabric of capitalism and entrepreneurship. However, we seemed to have reached an impasse.

Thirty years of the internet has certainly changed so many things but now we seem to really struggle to find new business online.

The pioneers of banner ads and email marketing have since been sieved down to a handful who are doing it well and are profitable. Blogging and content marketing came and the masses tried, and now only a few of us remain, and it really is only because we still enjoy writing and have found our passion and motivation.

We have found a new and different way for you to be able to speak to buyers online. People who are interested in whatever you sell, because we ourselves sat and wondered that there must be an easier way to match up a buyer to a seller and vice versa.

But what does this mean for you? What do have to offer? Marketing and lots of it!

We have developed a website directory and Global database for anyone to register and join and be presented to our growing monthly visitors. Then we share your page on our site to all our social media reach of 300,000 on the top social media platforms. In return, you tell us a few B2C and B2C products and services you are currently looking to buy. This information is invaluable to other members who can just contact the buyer and present their business offering.

We are matching businesses between our 6,200+ current members each day, so join us now. We start from free, so you can be lazy and not even reach into your pocket to get your business seen!