“Bringing Affordable, Simple but Elegant Maternity and Nursing Wear to Mothers and Mothers-to-be” Vanilla Rose is a brand that is focused on providing simple but elegant and affordable maternity and nursing wear to the soon-to-be mothers, and the mothers that are lucky enough to still be nursing. The business was started up by Venna who is a working mother of three, all of whom are under 5. Through her fashion trials and tribulations during her own pregnancies, Venna experienced a gap in the market to find good quality, comfortable, and fashionable maternity wear. This lead to her vision to create a line of maternity and nursing wear using good quality materials, that provides comfort as well as style.