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Can you recognise A.I. content? Your readers can!

By the end of 2022, the digital marketing sector was having more and more conversations about artificial intelligence (AI) thanks to the introduction of ChatGPT.

We were intrigued by the debate surrounding this new technology and wanted to know if AI-generated content would be detrimental to brands. It’s critical for a marketing agency to stay up to date on emerging technologies and understand their implications. We questioned if users would be put off by the fact that a website was created using artificial intelligence, regardless of its level of excellence.

To find out what 1000 customers thought about brands employing artificial intelligence (AI) to create content for their websites, researchers posed three important questions.

The outcomes…

It was discovered that nearly half of customers (48%) would not put their trust in a brand that generates content using AI. Just 14% of respondents indicated they would trust a brand that does not employ a person to create content, with 38% voting “not sure.” In the end, this forces brands to decide if it is worthwhile to take a chance on losing their consumers’ allegiance.

So how do we check if something is written by AI?

The obvious way is to let plagiarism checkers and AI detection software tools do the work. However, especially for AI, there’s some common “AI-ish” sign to look out for, like:

Incorrect and outdated information
Lack of depth and personality
Lack of anecdotes or personal stories
Repetitive language
Too prefect formatting

Alternatively, companies can decide not to label the content created by AI in order to prevent customer resentment. Even if they have no problem with a brand utilizing AI to create content for their website, a significant majority of customers—91 percent—say “yes” to brands that openly disclose their use of AI. This indicates that most consumers value honesty above all else.

Specifically focusing on written content, some contend that the question of whether businesses should employ AI writing tools is more complicated than a simple “yes” or “no.” It’s interesting to note that 28% of customers thought that vacation guides ought to be authored by humans, while 17% said that news and financial advice should be written by humans. On the other hand, just a small percentage of respondents thought it was important for individuals to write blog entries and product descriptions, and 13% of respondents thought product reviews should be written by actual people.

Maybe we would not have thought of this question even a few years ago. Naturally, artificial intelligence (AI) was widely used, and a number of AI applications helped with content creation, including blog articles. However, it has surprised me greatly in how it has developed into a full-fledged writing assistant.

We now have a number of tools that enable you to create blog content as well as people do. In the realm of blogging today, generative AI has advanced significantly, and people are employing these AI writing assistants to produce blog after blog. However, from the perspective of a blogger, which of AI and human writing is better for blogging?

AI versus human content: A comparative analysis

In order to determine which writing style—human or artificial intelligence—is better for blogging, it could be beneficial to examine the comparison on a factor-by-factor basis. This will enable us to investigate the winner of the two a little more thoroughly.

Content caliber

AI is able to produce content more quickly and effectively. That might, however, have a negative effect on creativity. The AI-written content could not have the same amount of interaction that a human blogger could. Aside from that, the information won’t have the human touch or experience that comes from a writer.

Both the user-provided instructions and the information produced by AI are captivating. Aside from that, it also generates identical material for nearly every user’s comparable prompt. In the end, that would imply that AI will produce content that is similar on a particular topic regardless of the person asking it to write it. You won’t ever detect that there was any creativity or personal touch.

Speed of content generation

When it comes to producing material more quickly than human writers, AI clearly has an advantage. It can produce material more quickly than people since it can evaluate data and create content more quickly.

It takes time for human bloggers to conduct research, evaluate, and produce material. The production of content by humans can move much more slowly.

SEO (Search Engine Optimisation)

AI content might be a double-edged sword in terms of SEO. It will most likely function smoothly and exhibit superior SEO performance. With the use of specialist AI writing tools, you can efficiently assess the term and concentrate on crucial SEO elements like readability, keyword density, and optimization.

But occasionally, AI-based SEO optimization can go wrong. Keyword overuse can be a major problem. Higher levels of SEO optimization can be attained by using human writers’ SEO expertise.

Verifying facts

It might be quite challenging to fact-check your text if you rely too much on AI writing tools. There have been instances where AI tools have displayed hallucinogenic symptoms. Furthermore, the tools’ comprehension of the present events is restricted.

Examples of programs like ChatGPT fabricating events that never occurred are available. In one instance, a lawyer used ChatGPT research to support his argument, but it turned out that the case was made up. Ideally, this would imply that you would have to use human intelligence to verify information instead of relying solely on AI.

Uniqueness and sincerity

The primary issue with AI content is that it isn’t authentic or unique. The fact that AI technologies are built to function based on the data they have been trained on is a well-known truth. All they will do is repeat back to you the information that was used to train them.

It is best to employ human content instead of AI-generated blog entries if you want to gain your followers’ confidence. The AI content tools’ output isn’t as fresh as what your readers might be expecting. It is always a good idea to employ human content if you want to increase your organic traffic.

Word count

Naturally, we both agree that word count has little bearing on ranking. However, there are some subjects for which you might have to compose voluminous pieces of writing. Content written by humans often has up to 1500 words or more.

Due to processing limitations, AI might not be able to write more than a thousand words. With their intelligence, humans are able to compose texts of different lengths without losing the essence of what is being said. AI might not be as effective in this situation.

Organization

The content structure and AI writing might not be entirely compatible. Content written by humans can be organized logically and with ease. Written information produced by AI might not be organized.

Human writers are able to organize the structure in advance and help the readers grasp the subject matter thoroughly. The AI material might not have these properties, or it might just meander aimlessly. For human writers, crafting a compelling introduction and ending can be a strong suit.

Benefits and Drawbacks of AI-Written Text

Naturally, there are benefits and drawbacks to AI content. Naturally, artificial intelligence (AI) has some benefits even though it could not be as intelligent as humans.

Advantages

It can help you produce content more quickly, save time and money, and work with a variety of content types without the need for specialized knowledge.

Cons

Poor quality
Professional-level guidance is necessary; otherwise, SEO optimization might not be provided.
One major worry with the AI-written content is reliability. AI delusions are not uncommon. It may produce inaccurate data that is subsequently transmitted as genuine stuff.

Pros and Cons: Written by humans

We all prefer writing by humans for obvious reasons that we have already discussed. It can assist in producing accurate data that is reliable and verifiable.

Advantages

Increased audience participation
The pinnacle of creativity optimum SEO optimization
A better understanding of the subject; the best possible content organization; Cons
Content creation can be time-consuming and costly, depending on the writer’s skill level. It may also not be produced in large quantities at once.

What lesson should this teach brands?

With this new technology, there are many unknowns, so marketers must go cautiously. We are still getting used to AI, so we don’t yet know how Google will react to information that isn’t created by a human. It is possible for material from different brands to be duplicated, which could lead to unoriginal content that hurts rankings.

Thus, how ought brands to apply AI? The survey’s findings are unambiguous: avoid using AI to produce the most significant, opinion-based material. We advise utilizing AI’s encyclopedic expertise to save time on tedious keyword research and topic ideation tasks. Artificial intelligence (AI) writing tools can deliver lists of keywords and technical data that would yield the same outcomes as a human writer, but more quickly. This technology has the ability to save valuable work time in a matter of seconds.

Artificial Intelligence is not going to take the place of human emotion, trust, or content writing expertise anytime soon. Customers may not be able to fully place their trust in the technology just yet because it is still new and unfamiliar. Before companies start using AI to replace their skilled content writers, it is crucial to consider the implications of this new technology.

Check out another one of our informative posts on our leads4biz blog for additional content and search marketing insights. Alternatively, get in touch with us right now to learn how we can support you with your upcoming marketing plan.