Go Nuts Donuts opened for business on December 11, 2003 with its first flagship theatre store at the Bonifacio Global City in Manila, and the brand has been a resounding success from the very start. The unusual consumer reception and long queues have not been seen in Manila since the opening of McDonald’s and Starbucks in the Philippines. Hailed by the local media and consumers as one of the best “newcomers” in the Philippine food scene, Go Nuts Donuts generated spontaneous word-of-mouth hysteria and was covered by local and regional media alike