Global Advertising Directory of sports clothing and apparel makers from leotards to running spikes to football shorts and tracksuits.
Fueling the growth of the activewear industry are fitness conscious consumers who seek appropriate gear and equipment for their physical activity. In addition to this, nearly 65 percent of consumers reported that they wear sportswear in their day-to-day lives. This is due to the rise of streetwear style, which encourages consumers to incorporate activewear into their personal style. In the United States, women’s sportswear products generate a majority of all sportswear revenue. Women‘s sportswear generated 39.43 billion U.S. dollars in 2020, more than men’s and children’s sportswear combined. This trend was forecasted to continue throughout the 2020s.