Toucan Telemarketing is a Cheshire-based outbound B2B telemarketing agency with considerable experience and expertise in telesales and in marketing activities for many sectors.Each client receives a bespoke campaign, focused on the desired outcomes whether they may be quality or quantity of leads generated, total profit, and so on.Toucan’s full list of services is designed to help turn these business objectives into a reality, using some or all of the following techniques:

Appointment setting
Customer surveys
Database development
Direct mail follow-up
Email monitoring
Lead generation
Market research
Mystery shoppers
Online demonstrations

The best combination of techniques depends on a number of factors – the industry or sector, the product or service being marketed, the objectives of the telesales campaign, and so on.

In each instance, Toucan Telemarketing work closely with their clients to ensure that the outbound marketing campaign is closely aligned with the ambitions of the business, for the best possible outcome.

Sometimes a campaign may need to be tweaked after it is already underway, perhaps because of early feedback from the market, a change in business direction, or some other outside influence.

Toucan Telemarketing are adaptable in such circumstances, rapidly responding to the need for change, in order to drive the return on investment for the campaign even higher.

A hallmark feature of this flexibility is the lack of long-term contracts – clients are not tied into 12-month campaigns if they want to bring the marketing activities to a halt earlier than expected.

Instead, Toucan Telemarketing will halt work if satisfactory results are not being achieved – and are happy to work in partnership with clients to improve the quality of results in response to data gathered within the campaign itself.

This all combines to create ten principles around which Toucan Telemarketing carry out their B2B telesales operations:

Guaranteed peace of mind
Appointments assessed against pre-agreed targets
Expected return on investment as a service-level agreement
Constant monitoring of quality
Monitoring based on results, not just activity
Honest and open feedback from the telesales team
All feedback is good feedback, and useful for future strategies
Great results are more important than making lots of calls
Our team is your team – come and meet us in person
Real people generate real results